Steven Wohlwender

Ispirational poster


In our house growing up, at the bottom of the steps to the basement was one of those inspirational posters, with a single large photo of two mountain climbers traversing a breathtaking mountain top, and a line of copy that read, "Anything can be done with enough care and confidence."

Every time I descended those steps -- for years, it was in my face.  


That stuck.


Photographing the Veterans Day service at Golden Gate National Cemetery, San Bruno, California

I thought it would be a good field trip for my daughter and I go to the holiday service at Golden Gate National Cemetery on Veterans Day. She had the day off of school and plans in the afternoon, so we spent the morning there. Free coffee, hot chocolate, and donuts, and a good sized crown all happy to see the enthusiasm for the service. Felt good. These are some images I took with a Leica M Typ 240. My assistant (daughter) did an outstanding job helping out. 

Here's exactly what I say to ADs, Art Buyers, Agencies, who want me to find existing images (stock) to fit their brand.

I don’t have any images that I feel would work for your brand specifically, because I have never shot images for your brand. And, I don’t know enough about it - yet.

While I may have a style, I put a great deal of brand personalizing into each shoot. Clients see that in the end, (and love that) and that’s why they keep coming back. Sure, you can get lucky with stock every once in a while, but there’s very little genuineness. 

That’s sort of my thing. I realize it’s a stock images world due to budgetary constraints with a great majority of brands, even the large ones, but it’s not optimal, not even close, and to me, if you truly want something as important as the very face of the brand (the pictures) you need to be optimal. Authentic.  I say I lose many people when I say this, because some companies can’t, or won’t, buy into the idea. 

Others value it like gold. 

What I am getting at is, my recommendation would be for you to give me some more background/insights on the brand, give me some marketing thoughts/strategy, and give me some client thoughts, so we can knock the socks off everybody who has a hand in this by creating something specifically for (insert brand name)__________________.

Kind Regards,



Now Open? Planning that trip to CUBA?

May I suggest committing an afternoon to the Partaga's factory in Havana.

I sailed there in the Havana Cup Regatta, with my good mate, Michael Brown (pictured with me, right). While at the factory, some King Abula Malula from some African country came in right after we arrived. His entourage wanted the place cleared out, so they could have the place for themselves. We told the interpreter we'd oblige, AFTER we finished our cigars and beers.