Greatness: "Shoe Dog", Nike Creator Phil Knight's Memoir.

Is that a long "i", or a short "i", we wondered when they first came out. It didn't matter, as soon as they were born we loved them. There was just something about the design and presentation that spoke to us.

Later in life as an Art Director, I followed every brand move Nike made. I was dazzled by how they broke through the clutter on so many levels. Creatively speaking, that is where I set the bar -- scary-good work in the early days.

And now I read the book and discover the details of it's birth. Is it a book on business? Adventure? Philosophy? Struggle? Victory? Love? Yes, all of it. 

Read it, and be inspired to make yourself or something great. ...and the part about Pre will give you chills...


Study a great brand.


Big Idea Paranoia

The great thing about working with my old boss (and mentor) Marshall Ross, is that he made the whole creative process fun, and sometimes it was fun because of his wackiness - that I found to be brilliantly funny. One time we were working together, and a really big idea came to us, and it was one of those jackpot ideas, but after discussing it for just a minute or two he made us stop and be silent about it. He told me he sometimes worries that it's not safe to think too much about a great thought, because the brain waves of a big idea are so strong, that other people could pick them up, and steal the idea. So Marshall.