Just went out. It highlights an ongoing personal series, in which I highlight the sweet particulars of this country. It's selfish, it's the stuff I like, the way I like to see it. I wanted to keep it entirely b&w (because to me they make extraordinary fine art prints for personal enjoyment), but could not resist some of the colors. But there is a catch, there are no names, locations, dates, details given.
From right to left: John Marin (creative visionary for the great and genuine brand CLIF Bar), Bob Seebahar (sports dietitian and USA Triathlon Certified Elite Coach) Gary Erickson (founder of CLIF Bar, and one of the really good guys in the business and sport world), and me. We're taking a quick timeout during the Ragnar Relay Race, "Wasatch Back", a 200 mile over-night endurance running race. I'm shooting it not running it, by the way.
That's me doing me best Ansel pose. Shooting B-roll for the upcoming CLIF Bar short film. Photo taken by my assistant, Erin Adams.
The good ones are gone, now all that’s left is the sad assortment you take to the office. Here’s what went first:
1. Reese’s Peanut Butter Cups (That’s not a cup, that’s a crown. Reese’s are king–always have been.)
2. Baby Ruth (It honors a great baseball player, shush you finicky historians.)
3. Snickers (I love a Snickers Bar, always have, but I only eat the things around Halloween, and this goes for ALL candy, I only have a tepid lust for sugar. That said, Snickers and I are close. What strengthens this bond, this friendship I have with the brand, is the marketing. The ads are funny. I see them as entertainment, and I’m never bothered by an interruption of the silly humor. Original ideas, good writing, good execution, and truly funny. You can tell the brand takes their humor seriously. So do I. What a match we are.
I believe Snickers and I are the perfect example of a good consumer/marketing relationship. It’s a good product–of course, but I like being around them, just like I like being around certain people I have screened to become my good friends. There’s no difference, every time I’m with a good friend, I always have a confirmation that that person is important to me, and I like their ‘company’, same with Snickers, or any brand I feel ‘brand loyalty’. Would I stop eating Snickers if all of a sudden they made a radical change and became the voice of figure skating? No, I would still consume them, but I wouldn’t hand them out on Halloween. I wouldn’t give them the victory at the supermarket when I load up on the candy I’m about to give away to the neighborhood. I wouldn’t do that for Almond Joy.
4. 3 Musketeers. (Have always loved the name, it suits my masculine essence. But Mars, why did you have to go and take the three guys off the packaging?)
5. Peanut M&M’s. (I do enjoy a confection with nut.)
6. Crunch. (Got loads of these this year, HAD to eat them, just because they got in the way of everything else. And tell me, do I detect coconut in there?)
7. M&M’s (Yawn, but you can’t knock a classic. Nice colors.)
8. Twizzlers (No one gives out black licorice anymore! WTF?)
9. Milk Duds (Good, but too chewy, I don’t worry about losing a filling; I don’t have any, but I do worry about losing molars.)
10. Smarties (A real journeyman. And back in the day, when I was hitting the junk hard, this would rank 2-ish)
Note 1: Always last to go: Almond Joy. (Who eats these things??)
Note 2: Did not see one Milky Way this year. (Who’d a thunk?)
Note 3: I Love Good & Plenty, and it’s sibling, “Fruity”, but have not seen either one of them in years. (sad face)
(pictured above, Jolly Rancher)
The always popular subject matter: landscape.
Idaho: get some, is all I have to say about that.