Greatness: "Shoe Dog", Nike Creator Phil Knight's Memoir.

Is that a long "i", or a short "i", we wondered when they first came out. It didn't matter, as soon as they were born we loved them. There was just something about the design and presentation that spoke to us.

Later in life as an Art Director, I followed every brand move Nike made. I was dazzled by how they broke through the clutter on so many levels. Creatively speaking, that is where I set the bar -- scary-good work in the early days.

And now I read the book and discover the details of it's birth. Is it a book on business? Adventure? Philosophy? Struggle? Victory? Love? Yes, all of it. 

Read it, and be inspired to make yourself or something great. ...and the part about Pre will give you chills...

Big Idea Paranoia

The great thing about working with my old boss (and mentor) Marshall Ross, is that he made the whole creative process fun, and sometimes it was fun because of his wackiness - that I found to be brilliantly funny. One time we were working together, and a really big idea came to us, and it was one of those jackpot ideas, but after discussing it for just a minute or two he made us stop and be silent about it. He told me he sometimes worries that it's not safe to think too much about a great thought, because the brain waves of a big idea are so strong, that other people could pick them up, and steal the idea. So Marshall.

California will be a better looking place. Black plates are back.

Sort of old news, really not sure how I missed such an aesthetic rejuvenation, but, FINALLY an alternative license plate design to the current eyesores we are forced to place on our vehicles out here. Those poor poor Ferrari guys, forced to disfigure their babies with these things (the font used, is the same font you would use to announce a going out of business sale).  The new one (below) is straight out of the 60s and it's made at FOLSOM PRISON - where they should be made. See you at the DMV.  Read about it here.

A+ for simple design.

A+ for simple design.

The Chrome Shrine

I've set aside some room at the Photo Bungalow where people can have a look through a loupe, and see the way it 'used to be done'. I still shoot film occasionally (mostly medium format, though), as I will always love the richness of it, but it's fun to see people lean over the table and see for the FIRST TIME the beautiful back-lit stunning colors that sit on a lightbox through the quality optics of the magnifier.